Date: 6th of December 2021
Time: 2:00pm to 3:00pm
Venue: Melbourne Connect (University of Melbourne)
Session Type: Workshop (Digital)
Power Hour: 3:30pm to 4:30pm
Participants: Danielle Duell (Digital)

Danielle Duell

Founder

People With Purpose

Danielle is a purposeful leader and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for making prot purposefully to become the dominant mindset of global business leaders by 2040. Danielle’s primary business role is Founder and CEO of Certified B Corp - People With Purpose - a consulting and leadership development company that helps businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders. She is Founder and Chair of Australian Harvard Women, Adjunct Professor at University of Queensland, Industry Fellow at the Centre for Future Enterprise at Queensland University of Technology and volunteers on the ANZ B Corp Climate Collective Business Emissions Reduction Working Group.

Title: What it means to be a purpose-led business and how to design and implement a purpose-led strategy

Synopsis: Today's leaders are rethinking the role of business in society. It is clear to many that maximising profits as a primary goal is no longer effective, sustainable or equitable. It’s not tolerated by the broader community; it doesn’t attract, engage or retain the best talent; it doesn’t give adequate consideration to the social and environmental impacts business may have or solve the signficant problems of our time.

It is possible for organisations to become more prosperous, resilient and impactful, not by focusing on maximising profits per se, but by becoming clear about why they exist and to reimagine how they might create value in ways that will improve the world.

A clear sense of purpose and a strategy to put that purpose into practice can equip both new and established businesses to improve the world.

This session led by Danielle Duell - CEO and Founder of People With Purpose will provide an introduction to purpose-led strategy and how to design and implement one in your enterprise.