Fair@Square 2011
Co-ordinators

Leeyong Soo
Fair Fashion Co-ordinator
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Leeyong Soo was born in Melbourne and lived there until 1998, when she decided to test her university-level Japanese on a working holiday in Tokyo. After a year working at a free English magazine for foreigners she landed a job at Japanese Vogue as assistant to the fashion director. During her eight years at Japanese Vogue, Leeyong was in charge of a variety of regular columns and reported on fashion weeks around the world, while also launching her label of dresses handmade from vintage kimono and obi, Fourth Daughter. Since returning to Melbourne, Leeyong has continued to work in print media, as well as advocating for sustainable fashion through participation in various projects such as Fair Trade fashion shows, workshops at sustainability festivals and writing for Peppermint magazine. She blogs regularly about her DIY fashion projects and op shop discoveries at http://stylewilderness.blogspot.com/


Olivia de Castres
Fair Talk Co-ordinator
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After completing a Duel Diploma of Tourism; Event Management and Marketing, Olivia worked & volunteered in various events roles while still managing to fit in numerus trips around South East Asia and India. With her love of culture, backpacking off the beaten track and passion to help the poverty she saw from these trips lead her to set off on a year’s adventure around the world where she was mainly based in Nepal and India. Here she spent time volunteering in a Nepalese Orphanage and worked teaching English to disadvantaged Indian teenagers. Olivia’s strong passion for environmental issues grew when she spent her last few months in the south of India volunteering on an organic farm and then in a Vegan Eco Village working on their reforestation project. Now back in Australia she is again working in an events focussed role and is very excited about having the opportunity to work with the Moral Fairground team to promote Fair Trade and helps make the Fair@Square festival be the best it can.


Sarah Taylor
Fair Play Co-ordinator
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Sarah is developing White Circles- a small fair trade/ethical wholesale business that works directly with Nepali women; promoting independence, local education and womens entrepreneurship. She spends some time in Nepal developing village relationships and product designs, and some time at home in Australia, where her role is marketing, sales and fair trade networking. Sarah is most excited by the evidence that fair trade does work and is excited to learn more about why and how it can improve.

Lily Lee
Volunteer Co-ordinator
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Lily is pursuing her masters in finance in the University of Melbourne. After arriving here last year, she was highly involved with various activities and social communities such as the Fair Trade Fortnight, the Student Appeal and the Way Community etc. Her interest in Fair Trade originated from the "Fair Trade Fortnight" this year. Being deeply inspired by the spirit of Fair Trade, coupled with her great passion, Lily is continuing her involvement with the Fair Trade by working as a volunteer coordinator with the Moral Fairground team. She is very excited about this year’s Fair Trade + Ethical Festival and is looking forward to contribute as many creative ideas as she can to make it more successful.

Sarah Smethurst
Fair Indulgence Co-ordinator
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Sarah is currently completing her degree in International studies, French and Arabic. She has travelled extensively over the past 5 years, including teaching English in China, working and studying in France, and visiting Europe and North Africa. After volunteering in numerous roles over the past year and half, Sarah is combining her passions for food and development this year in her role with Moral Fairground. Growing up on a dairy farm in West Gippsland, Sarah has been a vegetarian for more than 6 years and has a strong interest in ethical eating and food choices. She is really looking forward to sharing her excitement and ideas about the ways we can transform lives through our diet and lifestyle choices!

Kirstie Ly
PR/Marketing Co-ordinator
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Kirstie is currently studying Psychology and Management/Marketing at Monash University. Endeavouring to constantly put her studies into practice, she volunteers as a marketing advisor for East Timorese Women Australia (ETWA). ETWA is a not-for-profit organisation that supports the socio-economic well being, self sustainability, and cultural empowerment of East Timorese women through community based programs, particularly in the handcrafts industry. Through this initiative and traveling around South East Asia, Kirstie has learned to appreciate the importance of fair trade and ethical businesses in society. She is looking forward to working closely with Moral Fairground to help raise awareness, inspire and show individuals how fair trade and ethical business can make a positive difference.

Kay Lee
Fair Entertainment Co-ordinator
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Kay graduated from a BA of Communications /Marketing and has worked for multiple not-for-profit organisations in the past seven years. Kay has worked in various media, advertising and marketing capacities and has a fondness for the music and entertainment industries. Kay has grown up very aware of the economic inequality between the wealthy and the poor. While travelling through parts of Asia, she witnessed the social divide between the rich and the poor. Kay has a strong passion in closing this divide by addressing the injustices of conventional trade. As Fair Entertainment Co-ordinator, Kay hopes to use music and entertainment in bringing people together to realise a cause worth fighting for.

Fair Living
Eco Innovators
Eco Innovators is a leading provider of environmental consultancy services, assisting business in understanding and creating more socially and environmentally sustainable products. They specialise in the use of life cycle assessment (LCA) and best practice eco-design approaches in achieving these outcomes. Eco Innovators also operates as a creative change agency developing and running projects that inspire and engage people with sustainability. To this end, they recently converted an old newsstand pillar in Melbourne’s CBD into a showcase of locally made, environmentally designed products and developed the award winning 'The Secret Life of Things' animation project which explores the hidden environmental impacts of everyday things. These community-centred projects are fundamental to Eco Innovators mission to integrate sustainability as a core foundation of all product development.

Leyla Acaroglu
Leyla Acaroglu is the Director of award winning Melbourne based LCA and ecodesign consultancy Eco Innovators. She has worked across the design and manufacturing sectors and has developed award winning sustainability education projects, as well as launched many successful communication and engagement projects around design for sustainability. Leyla’s work is focused on finding innovative methods of engaging and facilitating uptake of sustainability across the design production and consumption sectors and was voted one of Melbourne’s Top 100 people of influence in 2010 and is a judge on the ABC TV's The New Inventors program.